Our Mission Statement

Founded in 2011, Blades Direct has quickly become one of the fastest-growing and most recognizable brands in the hardscape, concrete cutting, and construction industries. Our mission is to provide professionals with premium products from top-tier brands at the most competitive prices available. With a fully stocked inventory and same or next-day shipping, we deliver exceptional value and some of the fastest delivery times in the industry.

Our reputation is built on trust, confidence, and outstanding customer service. Blades Direct takes pride in our national reputation. As the home of the globally acclaimed SHOCKER Blade—launched in 2016 and recognized as one of the best 14" blades in the world—we are dedicated to quality, performance, and exceeding customer expectations.

By forming strategic partnerships with our resellers, we ensure that our high-performance tools are easily accessible at the local level. Our goal over the next five years is to expand our dealer network and increase our presence, making more of our premium products available on the shelves of local retailers. This growth will provide our loyal customers with even more convenient access to the tools and equipment they trust while allowing our retail partners to share in our continued success and brand momentum.